Determining How Much To Spend for Your CPI Campaigns

The mobile app sector is one of the unique industries out there. The industry draws much of its uniqueness from its rather ingenious business and marketing models. As an app developer, you can either choose to make one-off payments for all your mobile app promotion campaigns or opt for costs-per-metric payment models.

Cost per Install, commonly abbreviated as CPI, is one of the many mobile app marketing models you can choose. Simply put, Cost per Install means that an app advertiser pays when a user installs their app. It may appear easy on the surface, but it’s an intricate process that requires professional hands. 

Is It Possible To Market Your Mobile Apps By Yourself?

There are numerous drawbacks to spearheading your CPI marketing campaigns by yourself.

First off, being an app developer doesn’t necessarily imply that you understand the intricate concept of digital marketing. It takes ingenuity to design an app, that’s a given. However, getting users to install the app is no mean feat. You’d need to understand how mobile app promotions work in the online marketplace. That requires some rudimentary knowledge of basic digital marketing techniques, such as Search Engine Optimization and Social Media Marketing. In addition, you’ll have to study some of the popular online mobile app shopping trends and appreciate the fact that poorly-developed commercials can only mean one thing; bounce rates. 

After investing heavily in developing an app, your wish is that the product generates many installs and possibly realize the return on investment within the shortest time possible. Sadly, marketing the app yourself would invariably require further financial and time investment in learning how to leverage digital marketing methods. You might be tempted to believe that it’s cheaper to conduct your own marketing campaigns than entrusting the same to a CPI advertising network. However, it may all be a false economy in the long run.

Another drawback to marketing your mobile app by yourself is that you may never understand where to get the audience. Remember that most mobile app consumers are millennials. This demographic is known to be one of the fussiest shoppers. Drawing their interest to your ad is hard enough. And getting them to finally install the app is even harder. Thankfully, professional CPI marketing companies know exactly which demographics to target. By entrusting your mobile app advertisements to such companies, you can comfortably sit back and watch the results trickle in.

Each CPI marketing company will provide you with a quote. But how do you determine the amount to invest in such campaigns?

Factors Influencing How Much CPI Campaigns Cost

Even before deciding on the amount to spend for your CPI campaigns, you should understand the formula for computing CPI. That basically works out as the expenditure on ads divided by the total number of installs. 

The following are some key average CPI statistics that will help paint a picture on what CPI ads cost.

  1. iOS app CPI global rates -$ 0.86
  2. iOS app CPI rates in the US – $2.07
  3. Android app CPI global rates (Google Play market) – $0.44
  4. Android app CPI rates in the US (Google Play market) – $1.72
  5. CPI on Facebook Ads – $1.8
  6. CPI on Instagram Ads – $2.23
  7. CPI on Twitter Ads – $2.53
  8. CPI on Search Ads – $1.00

Now, there’s no hard and fast rule when choosing how much to spend on your CPI campaigns. In most cases, it depends on the platform that the app is programmed for, whether it’s iOS or Android. The amount may also be determined by the type of ad that’s put out there, be it banners, native, interstitials, etc.

Another factor that influences how much you pay for a CPI campaign is the duration you wish to have the campaign run. Most mobile apps are products designed to serve permanent and recurring needs. That means they’ll always be available in the market and ready for install. However, certain apps are developed to serve seasonal needs. As such, most users install them only on a need basis. Depending on the nature of your product, you can choose how long you want the CPI marketing campaign to run.

CPI rates also vary by region. Countries that boast techy internet users and digitally-conscious consumers, such as the US, the UK, China, and Australia, tend to have higher CPI rates.

Above all, the kind of advertising network you choose will also determine how much you pay for your CPI campaigns. Established networks will charge you higher though they generally deliver.

The best thing is that as the app owner, you only pay when a user installs your product. Depending on your payment terms, the deductions may be made automatically by the advertising network.


When choosing an advertising network for your CPI marketing campaigns, you’ll naturally go for a reliable and competent company. Like we’ve mentioned, most of these networks charge on the higher side. However, that doesn’t mean you can’t find a company that delivers on their CPI claims while still charging affordable rates.

MobieRanker CPI Marketing Company employs cutting-edge techniques to ensure your app is seen by millions of internet users. Most importantly, the company studies your app and targets it to specific demographics. That way, your product not only gets maximum visibility, but it also attracts potentially converting clients.

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