With digital marketing and advertising taking a lead in modern business, many companies and service providers are adopting content marketing strategies to help increase their brand awareness and boost revenue. With the increased competition, every business is to succeed only if it pays keen attention to its marketing plan.
Over the years, the traditional model of business software installation has taken a backseat. Businesses are now concentrating on the software as a service ( SaaS) distribution model which offers many potential advantages. SaaS marketing model can be partially or fully cloud-based where a third-party provider hosts Apps/software and makes them available to the consumers over the internet. This model comes with lower up-front costs since it is subscription based with no up-front license fee.
How to Market a SaaS Business
Not every marketing technique will fit a particular type of business. SaaS businesses have been fueled by technology and only certain marketing strategies will drive leads and bring in revenue as the business continue to provide value. Here are the top marketing techniques to use with SaaS.
This is a strategic marketing approach that focuses on creating and distributing relevant, valuable, and consistent content on a given niche so as to attract and retain a well-defined audience. Content marketing is often done by sharing online materials such as media posts, blogs, videos and screenshots that don’t clearly promote a given brand but subconsciously persuade the audience and stimulate their interest in the company’s products and services.
SEO can be divided into on-page and off-page SEO. The concept of search engine optimization is to bring together several techniques that will make your content easily discoverable in various search engines. This is a wide field of opportunities that can be utilized for maximum results.
This is a marketing strategy where organizations and brands come together to expand their reach. It’s more common with companies which have some similarities and working in the same industry.
Trials are quite effective when it comes to marketing your business to a tech-savvy audience that wants to experience the services/products rather than speak with a sales representative. The value of this technique is that it’s an indicator of buyer intent.
This is one of the flexible marketing techniques that can drive in revenue or fail to work at all. Before adopting it, it’s important to test the technique and emphasize on quality referrals so as to optimize the leads.
Writing a good marketing Proposal
Once you know a marketing technique that works best with your business, it’s time to draft a business proposal and see how many clients will get back to you. Everyone including your potential clients knows how difficult it is to get by in the business world without a competitive marketing proposal. Below are some vital tips for writing a winning business proposal.
- Seek to solve a problem
Clients are typically facing challenges and your proposal should highlight what the clients need, not what they want. Your client would like to know your credentials, marketing portfolio and even years of experience, however, it won’t be wise to start discussing how many companies you’ve worked with in the past years.
To clearly understand how to draft a problem-solving paragraph, you need to ask yourself; why is the client willing to pay someone to drive traffic? What is wrong with their marketing techniques so far? How old is the business in the market? What have they achieved so far? Answers to some of these questions should be blended into the problem statement part of the proposal.
- Adopt the right structure
You don’t want to sound like an amateur discussing business with a very big company. Give yourself a break and do some thorough research. Before submitting the proposal, make sure the format is professional and if you choose to be unique, at least have this basic structure in your template.
. Problem statement- let the client know you understand the problem they want to address.
. Proposed solution- list your recommendations and accompany each with a benefit they’ll get if they choose your business (don’t pitch).
. Price information- make sure it’s reasonable and let the client know how you arrive at the total amount. He/ she will appreciate once they see the pricing structure.
Things to avoid
Your ideal client will have zero tolerance to details that lack relevance to what they’re going through. Avoid ambiguous words or those that seek to advertise your brand and instead focus on their needs.
Not being creative
While this isn’t a high school essay, it doesn’t mean you should neglect your creativity and go plain with some generic internet templates. Try to think, structure and restructure until you have the confidence to click on that submit button.
Every marketer wants to attract promising clients but writing a proposal is often the first turn-off. This shouldn’t, however, be the case since the procedure is a no-brainer, especially for someone with an intention to unlock his/her marketing potentials. If you’re looking forward to an attractive online marketing campaign proposal template, this article has got you covered.